Your Digital Footprint - What You Need to Know

What Is a Digital Footprint?

And why it matters for your job prospects

Every time you go online, you leave a digital footprint. This includes your search history, social media posts, online shopping, comments, likes, photos (even deleted ones), and more.

These actions create a permanent trail. Your digital footprint influences how others see you and can affect your privacy, security, and future job opportunities.

Why It Matters

Your Online Reputation Can Impact Job Offers

A study from the University of the Sunshine Coast found that 82% of employers consider a candidate’s social media presence when hiring. Inappropriate content or harmful behaviour online is seen as unprofessional and can affect your chances of getting a job.

Employers Check Social Media

What you post, comment on, like, and follow can all influence hiring decisions. A CareerBuilder study found that 51% of employers chose not to hire a candidate based on their online activity.

The top reasons included:

• Inappropriate or offensive content
• Speaking badly about past employers or co-workers
• Poor spelling or grammar
• Discriminatory or aggressive behaviour

How to Take Control of Your Digital Footprint

• Think before you post. Ask yourself if it would be okay for a future employer to see it
• Use privacy settings. Limit what others can see
• Review your past posts. Delete content that no longer reflects you
• Google yourself. Find out what information is publicly visible

Quick Check: What Does Your Online Profile Say About You?

Now’s a great time to look over your social media, including old accounts you don’t use anymore. Think about what’s public, what represents you well, and what might need an update or delete.

Your future self will thank you.